4 Walls Introduces Pay for Performance Pricing Option
Pay Per Prospect Offers Property Managers New Pay Per Lead Option

NARBERTH, PA, April 21, 2010 /24-7PressRelease/ -- Dynamic changes have been taking place over the past couple of years in the interactive marketing space. Responding to customer interest, Internet listing service 4 Walls announced the introduction of an additional pricing model called Pay Per Prospect, which allows apartment property managers to pay only when they receive qualified email or phone leads.

4 Walls' Pay Per Prospect is a winning solution for property managers. Leads will be priced at $12 each and the total cost will be capped at $120, so all leads after the first 10 are free.

4 Walls CFO Larry Portnoff states, "Since the cost per inquiry for many communities is greater than $12, Pay Per Prospect will help reduce the average cost per lead, which should result in lower marketing costs for apartment communities."

4 Walls will continue to offer its subscription service ($95 per month), allowing apartment communities to choose the pricing model that best suits their needs. According to Portnoff, "Customers with a history of receiving 8 or more leads per month will be able to continue to enjoy an even lower cost per lead."

For further information on this offering, please visit www.4walls.us/pages/advertise.html.

Press Release Contact Information:

Lauren Rubino
4 Walls
Content Supervisor
PO Box 248
Narberth, PA
USA 19072
Voice: 800-390-1776 ext. 717
Fax: 215-689-4166
Website: Visit Our Website