LRA Worldwide Assists Venezuelan Luxury Hotel Company with Guest Experience Initiative
LRA Worldwide, Inc., a leading provider of guest experience consulting services for the global hospitality industry, was recently retained by Eurobuilding Hotels Group in its quest to become the first five-star hotel chain in Latin America.

CARACAS, VENEZUELA, April 29, 2010 /24-7PressRelease/ -- LRA Worldwide, Inc., a leading provider of guest experience measurement and consulting services for the global hospitality industry, was recently retained by Eurobuilding Hotels Group to help evaluate and enhance the Eurobuilding guest experience. Eurobuilding, a 20-year old company headquartered in Caracas, Venezuela, sought LRA's assistance in its quest to become the first five-star hotel chain in Latin America.

LRA began the engagement by completing a full assessment of the on-property guest experience at each of the seven hotels in the Eurobuilding portfolio, the majority of which are geared for the business traveler but also includes a luxury resort. The assessment included quantitative measures of performance against industry standards, evaluation of physical cleanliness, conditional and capital improvement issues, as well as a diagnostic analysis of each component of the guest experience, complete with strengths, weaknesses, industry best practices and recommendations. In addition, the LRA Consultants conducted similar assessments of competitors in Caracas, and presented all of the findings to Eurobuilding management.

"The LRA Guest Experience Assessment process was extremely valuable for our team," explained Eduardo Zarikian, Director for Eurobuilding Hotels Group. "It was important for us to understand how we were performing against our own standards, our competition in the market and other world-class hospitality brands, and LRA's assessment methodology and reporting provided a complete picture."

Based on the assessment findings, LRA facilitated a Eurobuilding brand "boot camp." The sessions were designed to help management realign their collective vision for the desired guest experience and articulate that vision in terms of a brand standards and a unifying service model. The Eurobuilding group collectively arrived at a service culture that focuses on "ownership" of the guest experience and every employee's role as a "partner" in the effort.

LRA provides a variety of branding, standards development, training and performance measurement services to seven of the top ten hotel companies in the world. In all, LRA's Quality Assurance practice conducts nearly 13,000 site visits and evaluations each year, either as a stand-alone offering or as an integrated part of an overall Customer Experience Management project. In addition to its work with other lodging clients such as Hyatt Hotels Corporation, InterContinental Hotels Group, Accor, Grupo Posadas, Pestana Hotels, Starwood Hotels & Resorts and Sol Meliá, LRA works with industry leaders in Sports, Conference Centers, Timeshare, Gaming, Homebuilding, Retail and Travel.

"Eurobuilding has recognized the opportunity to build a strong Latin American luxury brand based on service and pride of ownership," said Ray Velasquez, LRA's Operations Manager for Latin America. "LRA is honored to have a seat at the table and provide tools and expertise to help make this service vision a reality for each Eurobuilding guest."

Press Release Contact Information:

Zach Conen
LRA Worldwide
Vice President of Marketing
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Horsham, PA
USA 19044
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Fax: 215-957-6570
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